Michael Trent Reznor, Nine Inch Nails: And now that access is ubiquitous and everybody has access, to me, that puts the burden on the service to make music enticing—different portals and entryways and rabbit holes. And what if that experience could be one that turns more people on to great music? I think that’s exciting.
It’s kind of a miracle to think that a device in your pocket can play pretty much any song that the world has ever created. That’s great. But I think now, the experience is what matters, and my experience with competitors has been less than optimal. I feel like I’m walking into a big box store where all the merchandise is in a cardboard box. I mean, it’s there, you can eat all you want. But it’s searching for a book in a card catalog versus a place where you walk in and leave kind of blown away by the stuff you didn’t realize you wanted when you went in there. You’re turned on to the experience of listening or participating or getting engaged.
